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What does AMBER Alert Mean?

The AMBER Alert™ Program is a voluntary partnership between law-enforcement agencies, transport agencies and broadcasters to spread the news, via television or internet, about the most recent child abductions. The goal of AMBER Alert is to quickly inform the community about these abduction cases so that the child’s chances of rescue increase by providing the local authorities with information about his/hers recent whereabouts.

Originating in 1996, Amber Alert is an emergency child abduction program. This emergency broadcast system is named after Amber Hagerman, a 9 year old girl abducted and murdered in Texas. This was the reason of this program’s creation. In US whenever a child is abducted this alert is distributed through various communication channels like radio, tv, internet etc. Text messages and emails can also be used for its propagation. Seeing its importance and its implications, social media platforms like Google and Facebook have also linked to it. Whenever a child is reported missing it starts sending alerts. It is also shown to people using map features. This can be very helpful in catching the criminals involved in abductions as timely information can be send. The world is also adopting this system. Recently Pakistan adopted a version of it and named it Zainab Alert after a girl named Zainab was raped and murdered.                                                                                  


The information and statements contained on the official Department of Justice AMBER Alert web site shall not be used for the needs of advertising, also this is not to imply the need for endorsement or recommendation of the U.S. Government. The use of the AMBER Alert™ emblem is subject to the Department of Justice legal policies and disclaimers relating to the employment of Do J seals and logos.

Receive an AMBER Alert on your Smartphone?

Reference herein to any specific AMBER or AMBER-related industrial merchandise, processes, or services by marque, trademark, manufacturer, or otherwise, doesn’t essentially represent or imply its endorsement, recommendation, or affirmative by the U.S. Government.

Those interested in subscribing to receive AMBER Alerts in their area via SMS messages can visit Wireless Amber Alerts, which are offered by law as free messages.

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